Hi, I’m Joana — but you can call me Jo.
As an architect, I’m driven by form and function, but it’s in the interiors that my creativity and passion truly come alive.

This space is a little glimpse into my journey. Over the years I’ve gathered experiences, projects, and moments that shaped who I am and what I create.

I’ve had the chance to live and work in three different countries—Lisbon, Shanghai, and Dubai—which not only broadened my worldview but also deeply influenced my approach to work and creativity. Along the way, I’ve contributed to projects across more than nine countries including—Mauritius, Seychelles, Dubai and China, having the opportunity to work with some of the world’s most renowned hospitality operators, including Hilton, Accor, Shangri-La, Kimpton, and Emaar. Each collaboration has been a milestone, enriching both my professional expertise and personal journey.

Projects

With over 12 years of experience in the creative industry, I’m a detail-oriented and driven designer passionate about creating spaces that feel both harmonious and welcoming. My work focuses on the thoughtful balance of materials, textures, colors, ff&e and light, to craft environments that tell a unique and layered story.

With a Master Degree in Architecture from the FAUTL in Lisbon, my design journey has taken me across the globe—from over seven years in Shanghai, where I worked on a wide range of large-scale architectural and interior projects (with a focus on retail and F&B in later years), to Dubai, where I’ve spent the past 6 years specializing in hospitality and F&B interiors.

From boutique dining concepts to large-scale hotel developments, I have contributed to projects across the globe — from initial concept to full execution, balancing creativity with precision, always striving for excellence-,while collaborating with diverse teams and cultures that have enlarged my perspective and enriched my design approach.

Throughout my career, I’ve had the privilege of working with some of the world’s most distinguished hospitality brands — including Hilton, Accor, Shangri-La, Kimpton, and Emaar. Each collaboration has been a milestone, deepening both my professional expertise and personal growth.

I’m a responsible, committed, and empathetic designer who values collaboration and always strives to deliver high-quality work on time. A listener, looking for ways to grow and excel with every project, and bring genuine passion to everything I do. I’m inspired by the people I work with and the natural world around me—both of which shape my creative approach.

I thrive in dynamic, collaborative environments and am always seeking new ways to elevate the spatial experience through human-centered design.